Website redesign

Website redesign: a faster, modern site designed with Google in mind

Is your site slow, dated, or no longer bringing in inquiries? I rebuild it on a solid foundation, while protecting what already works: your content, your domain name, and your search rankings.

Book a free call Request a redesign quote

Send me your current site’s address: we’ll go over it together on the discovery call, free and with no obligation.

Checkup

7 signs it’s time to redesign your website

If several of these sound familiar, your site is probably costing you inquiries. A redesign gives you a fresh start on a solid foundation.

  1. It’s slow to load

    Especially on smartphones. A visitor in a hurry won’t wait: they go back to the search results and click on a competitor.

  2. It doesn’t display well on mobile

    Tiny text, buttons that are too small, a page you have to scroll sideways: on a phone, your site turns people away instead of winning them over.

  3. Its design looks dated

    It no longer reflects the quality of your work, or your current services and prices. And first impressions matter, especially next to a competitor with a polished site.

  4. It no longer brings in inquiries

    Few calls, few quote requests, a form nobody fills out: the site exists, but it isn’t working for you.

  5. People can’t find it on Google

    When people search for your trade and your town, your site doesn’t show up, or only far down the list. Page titles, text, and page structure are often to blame.

  6. You can’t change anything on it

    Every change goes through someone else, or the tool is so complicated that you no longer dare to touch it.

  7. It’s no longer updated

    An outdated plugin, theme, or PHP version, security warnings, no padlock in the address bar: a neglected site becomes vulnerable.

  8. Sound familiar?

    Book a free call: we’ll look at your site together, and I’ll tell you what a redesign could change for you.

    Book a call

Benefits

What a website redesign changes

A redesign is more than a fresh coat of paint: it’s a chance to fix everything that holds your visitors back, and Google along with them.

Speed

Compressed images in the right format, lightweight code, on-demand loading: your pages load quickly, even on an average connection.

Mobile display

A layout designed for phones first: readable text, easy-to-tap buttons, and a clickable phone number.

SEO

Structured headings, clear text, one page per service, structured data: Google understands what you do and where you do it.

Conversions

Visible calls to action, a simple quote form, online appointment booking: an interested visitor can take action without searching.

Security

An up-to-date site, on HTTPS, on a solid foundation: fewer vulnerabilities, fewer outages, and a padlock that reassures your visitors.

Training included

As with every new website, training on how to use your site is included at handover, to help you manage your everyday content yourself.

SEO

Redesign and SEO: don’t lose what’s working

It’s the most common concern, and a legitimate one: a poorly prepared redesign can push a site down in Google. Well prepared, it limits that risk and gives your site a stronger foundation.

Over time, Google has associated your current pages with certain searches. If those addresses disappear overnight, visitors and search engine bots land on an error page (404), and that built-up value is lost. So the key to a redesign is ensuring continuity between the old site and the new one.

Before touching the design, I take inventory of your existing pages and identify the ones that matter: those that get visits, rank well, or generate inquiries. If you have access to Google Search Console or Google Analytics, that data is valuable, so be sure to share it with me.

What is a 301 redirect?

It’s an instruction that tells browsers and Google that a page has permanently moved to a new address. A visitor who clicks an old link automatically lands on the new page, and Google passes most of the trust earned by the old page on to the new one. It’s the cornerstone of a successful migration.

Your rankings also depend on your competitors and on how Google evolves, before and after a redesign alike. What we can avoid are the classic mistakes: pages deleted without a redirect, content wiped out, a new site blocked from search engines, and forgotten page titles and descriptions.

Process

How your website redesign works

Four steps, one point of contact, and your current site stays online until the switchover.

  1. Step 1: Discovery call and review

    We take stock of your current site, your goals, and your budget: what works, what’s holding you back, and what needs to change. By video call (Google Meet), or by phone if you’d rather call me.

    Free, no obligation

  2. Step 2: Detailed quote

    You know what’s carried over, what’s rebuilt, the price excl. VAT, and the timeline. Nothing starts without your approval.

    Price set before we start

  3. Step 3: New site in progress

    I build the new site separately while the old one keeps running. You approve it before launch.

    Your approval before the switchover

  4. Step 4: Switchover, checks, and training

    Launch, 301 redirects, sitemap submitted to Google, and page checks. Then, as with every new website, training on how to use your site is included.

    Maintenance available afterward

Estimated timelines: a redesign follows the same steps as building a new site. Typically, allow 2–3 weeks for a custom-coded business website, 1–2 weeks for a WordPress business website, and 3–4 weeks for an online store; the exact timeline is stated in the quote. After launch, website maintenance keeps your site up to date, backed up, and secure.

From the first call to the switchover, you work with the same person: learn more about my background as a web developer.

Options

Which solution is right for your new site?

A redesign is the right time to choose the tool that fits your business as it is today, not as it was yesterday.

Online store

Custom-coded (priced on quote), or built with PrestaShop or WooCommerce: product catalog, cart, payment, and order tracking.

From €2,700 excl. VAT

Learn more about online stores

Starting prices for new websites, excl. VAT. The price of your redesign depends on what’s carried over and what’s rebuilt: it’s set in a free quote, before you commit to anything. Billed through Productions Associées asbl.

Request a quote for a redesign See pricing

Portfolio

A few sites I’ve designed and built

Business websites and a custom platform, live today: a sense of the care you can expect for your new site.

Home page of the business website for DB’s World, a professional photographer

Custom business website

Business website for a professional photographer

A custom-coded site that showcases a wedding photographer’s work, with photo and video galleries, plus an online quote request.

Visit dbs-world.be (opens in a new tab)

See all my work

Free quote

Request a quote for your website redesign

Tell me about your current site and what you expect from the new one: I’ll get back to you to talk it over, then send you a detailed quote.

Helpful to include

  • Your current site’s address.
  • What no longer works for you: design, speed, inquiries, editing…
  • The pages and content you’d like to keep.
  • Who currently manages the hosting and the domain name, if you know.

Would you rather talk it through?

Book a call +32 456 96 02 13

Your free quote

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FAQ

Questions about website redesigns

SEO, pricing, timelines, content: what you need to know before redesigning your website.

Have another question? Check the frequently asked questions or call +32 456 96 02 13.

Will I lose my Google rankings with a redesign?

A poorly prepared redesign can indeed cost you traffic. To prevent that, I take inventory of your existing pages, carry over the content that works, redirect every old address to the matching new page (301 redirect), and check the pages after launch. No one can honestly guarantee rankings on Google, but these precautions avoid the mistakes that make a site drop, and they give it a stronger foundation.

How much does a website redesign cost?

It depends on what we keep and what we rebuild: the number of pages, the content to carry over, the features, and the choice between a custom-coded site and WordPress. The price is set in a free quote, before you commit to anything. For reference, my plans for new websites start at €1,599 excl. VAT for a custom-coded business website, €1,099 excl. VAT for a WordPress business website, and €2,700 excl. VAT for an online store.

How long does a redesign take?

A redesign follows the same steps as building a new site: typically, allow 2–3 weeks for a custom-coded business website, 1–2 weeks for a WordPress business website, and 3–4 weeks for an online store; for a custom web application, the timeline is set in the quote, depending on the project. The exact timeline also depends on how soon your content is available: it’s stated in the quote.

Will my site stay online during the redesign?

Yes. The new site is built separately while the old one keeps running. You approve it before launch, then the switchover happens with the redirects in place.

Can I keep my text, photos, and domain name?

Yes, and it’s actually recommended for SEO. You keep your domain name; the content that works is carried over, reformatted, and improved so it’s clear to your visitors and well understood by Google. If new content is needed, we talk it over on the discovery call to find a solution.

Will I be able to edit my new site myself?

Yes, if you’d like. With a custom-coded site, what you can edit is defined in the quote, based on your needs; with a WordPress site, you edit your own text and photos. As with every new website, training on how to use your site is included at handover. For more technical changes, I can step in at €50 excl. VAT per hour, or as part of a €500 excl. VAT annual maintenance plan.

Next step

Ready to give your site a new lease on life?

Book a free discovery call: we’ll review your current site and what a redesign could do for you, with no obligation.

Book a free call Request a quote

+32 456 96 02 13 Monday to Friday, 9 a.m. to 6 p.m.

Call +32 456 96 02 13 Book a discovery call