Once a land of coal mines, steelworks, and earthenware, La Louvière remains one of the major business hubs of
Hainaut, at the heart of the Centre region. Its heritage reflects this, from the hydraulic boat lifts on the Canal du
Centre, a UNESCO World Heritage Site, to the Strépy-Thieu funicular boat lift. And every year, the Laetare
carnival is a reminder of how attached the city is to its traditions.
Today, the local economy rests on a very diverse mix: shops downtown and in shopping areas, industrial and
logistics companies, construction trades, and local services. Many of them serve customers close by, from
Binche to Manage, from Le Rœulx to Seneffe.
For your website, this context has a direct consequence: your customers don’t just search for
“La Louvière.” They also type the name of their village or former municipality. So your site needs to
talk about the area you actually serve, not a vague region.